Podcasts
Voices That Resonate
We produce engaging podcasts that inform, entertain, and spark meaningful conversations. Whether it’s personal journeys, expert insights, or thought-provoking discussions, our goal is to create content that resonates.
Case Study
Diary Ayah
Overview
Diari Ayah is a groundbreaking fatherhood podcast in Singapore, initiated by Sujimy Mohamad, founder of ScreenBox.
The podcast serves as a platform for sharing the experiences, challenges, and triumphs of fathers—both ordinary and extraordinary. "Diari Ayah" translates to "Father’s Diary" in English, symbolising a space where stories of fatherhood come alive.
As a community-driven project funded by ScreenBox, the podcast welcomes listener support through donations to UEN: 200200136D. We welcome sponsors interested in supporting this meaningful initiative.
Origins & Evolution
The podcast’s origins trace back to Sujimy’s Twitter account, affectionately known as “Twitter Dad,” where he shared rhyming advice on parenting. The posts quickly gained popularity, with many followers asking for more insights and guidance. Realising the limitations of Twitter’s character count, Sujimy decided to launch Diari Ayah as a podcast, creating a space for more in-depth storytelling.
It started with Sujimy’s personal reflections as a father, Diari Ayah quickly became a go-to resource for young fathers.
The podcast expanded to feature prominent fathers—celebrities, entrepreneurs, and inspiring figures—who candidly shared their parenting challenges and insights. The podcast has evolved to feature celebrity dads and extraordinary fathers through a series called Diari Ayah Plus, giving voice to unique parenting journeys.
Through these stories, the podcast offers a diverse look at fatherhood, breaking stereotypes and encouraging open conversations about the evolving role of fathers in today’s world.
Approach
The strength of Diari Ayah lies in its authenticity. The format remains intimate and conversational, allowing guests to open up about their personal struggles and victories.
The inclusion of celebrity fathers adds an engaging twist, offering unique perspectives on fatherhood that resonate with listeners.
With high-quality audio production and professional sound design, the podcast creates a warm and immersive listening experience.
Results
Since its launch, Diari Ayah has garnered high listenership, establishing itself as the go-to fatherhood podcast in Singapore. Young fathers, in particular, have connected deeply with the candid discussions and practical advice shared in each episode.
Key Outcomes:
High engagement and positive feedback from fathers who appreciate the open conversations.
Growth in social media interactions, with listeners participating in discussions on fatherhood topics.
Steady support for the podcast, with contributions from sponsors and community donations.
Through its relatable content and community-building efforts, Diari Ayah has successfully created a space where fathers feel seen, heard, and supported.
Case Study
Diary Mummy
Overview
Diari Mummy is an empowering podcast created by Haslinda Ali, co-founder of ScreenBox, offering mothers a space to connect, share, and inspire each other.
Driven by Haslinda’s passion for education and personal growth, the podcast began with her own reflections on motherhood. It soon expanded to feature candid conversations with celebrity mums and extraordinary mothers. From first-time mothers to those raising children with special needs, the podcast provides a safe space for support, inspiration, and learning.
The podcast evolved from Haslinda’s personal reflections and has since featured stories of both extraordinary mothers and celebrity mums discussing topics like education, emotional well-being, and personal growth. As a community-driven project funded by ScreenBox, the podcast welcomes listener support through donations to UEN: 200200136D We welcome sponsors interested in supporting this meaningful initiative.
Origins & Evolution
Haslinda started Diari Mummy as a way to reflect on her experiences, aiming to foster connections among mothers. The podcast quickly gained momentum, expanding to feature women with unique parenting journeys, such as mothers raising children with special needs and balancing demanding careers.
The conversations have grown beyond parenting tips to address themes of self-care, resilience, and building strong support systems.
Approach
Diari Mummy focuses on creating warm, engaging conversations that resonate with mothers across different stages of life. The podcast maintains a friendly, accessible tone, encouraging open discussions.
With high-quality production and insightful storytelling, each episode becomes an intimate listening experience, fostering connection and community among mothers.
Together, Diari Ayah and Diari Mummy reflect ScreenBox’s commitment to creating meaningful, culturally relevant content that supports parents in their journeys. Through these internal productions, ScreenBox demonstrates its ability to foster connection and promote personal growth while adapting to new media formats. With their growing popularity, these podcasts continue to make a positive impact within Singapore's parenting community.
Results
Diari Mummy has seen a steady increase in listeners, with positive feedback from mothers who feel heard and supported by the content.
Key Outcomes:
Strong listener engagement, with mothers actively sharing their thoughts on social media.
Creation of a supportive community, where women connect and exchange advice.
Growing interest in sponsorships as the podcast gains traction.