Client: KFC Singapore
For the festive occasion of Chinese New Year, KFC Singapore introduced the exclusive KFC Golden Cheesy Crunch—a delectably golden and indulgent offering available for a limited time and the KFC Gold Rush giveaway.
Our Solution
Embracing the festive spirit of Chinese New Year, we crafted relatable narratives around familiar scenarios, like navigating through intrusive questions from curious relatives, bringing a sense of familiarity and humour that resonates.
7.21M
Total Reach
113,212
Total Engagement
3.93% Engagement Rate
Simultaneously, we closely monitored and adeptly create content to align with trending topics such as “Single’s Inferno” (garnering a total of 2,877 engagements) and the viral Drake meme.
